• Establish and maintain relationships with hotels partners in WA, SA & TAS
• Optimise performance and increase production by data analysis
• In charge of all marketing-related responsibilities for AUS & NZ markets

• Develop and design marketing proposals
• Conduct content marketing and implement social media strategies
• Manage and communicate with clients (e.g. Melbourne Airport)

• Assist in developing a website via WordPress
• Several geo-targeted landing pages in Mandarin were established
• Develop content marketing to drive traffic

• Convert data into charts and outline the latest consumer trends
• Eight digital marketing articles and six analysis reports were produced

• Plan and execute Uber One-Year-Anniversary event party and UberEATS
• Manage interns and ensure tasks are timely completed
• Promote services face-to-face to users • Design visual materials for events and write media releases

• Assist the professor in conducting the project: “Implications of Meta-Cognition in Persuasion Processes” through experimental methods
• Design materials and stimulations to run experiments
• Analyse and present the data results • Lead the team and ensure tasks are finished on time

• Analyse and utilise data to deliver strategic insights for improving client websites and other digital campaigns • Develop and manage Google AdWords campaigns
• Report on key metrics, analyse and interpret trends and provide actionable insights based on analytics data
• Work with diverse teams, including: media, creative and accounts

• Plan, develop and implement PR strategies and write media releases
• Analyse daily media scans and provide content advice
• Develop reports on daily and weekly media performance • Communicate with the media and suppliers
• Prepare and supervise the production of publicity brochures, handouts, promotional videos, photographs, films and multimedia programmes